Daytona Beach, Florida
Contact Us Box Office: 386.671.3460
Daytona Beach, Florida Contact Us Box Office: 386.671.3460 Donate
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The following is a list of rules and regulations regarding rental of Peabody Auditorium:


  1. DEPOSITS: A deposit of 50% of the rent or $500, whichever is greater, must be paid to hold any date at the auditorium. No date will be held without a deposit. This deposit is non-refundable. Make remittance payable to The City of Daytona Beach, in cash, cashier’s check, or money order and submit with a rental application.


  1. RENTAL PAYMENTS: Application Fee is applied directly to rental costs. The Application fee is retained if event is canceled. The second 50% deposit is due with signed contract. No payment will be accepted unless it is cash, cashier’s check, or money order. Make this remittance payable to The City of Daytona Beach.


  1. SECURITY: Fire/EMT officers and security personnel are required during all events at the Peabody Auditorium. The required staffing is based on estimated attendance and will be determined by the Peabody Auditorium Manager. The only exceptions would be small, private events that may not require these personnel. The Peabody manager will make arrangements and the charges will appear on the contract, permit, or final settlement.


  1. STAGEHANDS: Sunco Productions representative Don Steadman is the appointed Technical Director for the Peabody Auditorium. He has full and complete charge of the stage at all times. All events shall employ as many stagehands as deemed necessary by the Tech Director to set up the stage, perform event, and break down the stage. He will arrange for the necessary stagehands. As the promoter or sponsor of the event, you will be responsible for compensating him for his services, as well as for stagehands. There is an additional 25% of the total charges for the payroll company, which includes liability insurance, workman’s compensation, and payroll charges. Mr. Steadman’s number is 386-671-3464 or cell 386-547-7113.


  1. BOX OFFICE: The Peabody Box Office is a Ticketmaster Box Office. Ticket fees for the promoter/presenter are as follows:
  • Setup Fee: $250.00 per show
  • Per Ticket Print Fee: $0.15 per ticket
  • Credit Card Charge Fee: 4%
  • Facility Surcharge: $2.00 per ticket sold
  • Extended Ticket Sales Hours:
    • $25/hr Box Office Supervisor
    • $20/hr Box Office Ticket Seller
  1. USHERS: The Peabody Auditorium will supply ushers and a House Manager for your event. See #20 for fees.


  1. PUBLICITY: Those who rent the auditorium must handle their own publicity. Press releases may be emailed to the Digital Media Specialist at for distribution to the Peabody press list.


  1. MERCHANDISE CONCESSIONS: All merchandise concession rights and privileges are reserved to the Auditorium. Permission to sell items in the auditorium must be obtained from the Auditorium Manager. Venue sales commission is 10% for electronic or recorded materials and 20% of soft goods sold. The renter or lessee is responsible for paying the Florida State Sales Tax, currently 6.5%. *Note: Venue does not supply sellers.


  1. LIABILITY INSURANCE: Each lessee of the auditorium must secure their own Workers Compensation and Comprehensive General Liability Insurance and names the City of Daytona Beach as an additional insured on the policy. Liability limits range from a combined single limit for bodily injury and property damage of no less than $500,000 to $2,000,000 if the events are determined by the City’s Risk Manager to be ultrahazardous. If you have questions regarding the insurance requirement, please contact the Peabody Manager.


  1. COPYRIGHT MATERIAL: In accordance with the Federal Copyright Law of 1978, each lessee is responsible for copyright insurance.


  1. PIANO TUNING: The fee to use the Peabody piano is $400.00, which includes a pre-show tuning. Currently, the Peabody has a 9-foot Yamaha CFIIIs Concert Grand.


  1. REHEARSAL: With an all-day rental, rehearsal time is included for the same day. Rehearsal time any other day is at the rate of 50% of full rental rate and only with stagehands present.


  1. COMP TICKETS: The use of advance ticket sale monies for any purpose prior to show time is prohibited. All complimentary tickets must be stamped as such. The City of Daytona requires 24 complimentary tickets per contract, from seats in Orchestra Sections 2 or 3, preferably Row G.


  1. MORE THAN ONE SHOW: Only one show per-four-hour period of rental is allowed, both for crowd control and clean up.


  1. SMOKING: Smoking is not permitted in any public building in the State of Florida.


  1. FOOD & ALCOHOLIC BEVERAGE SALES: The Auditorium has exclusive rights for food & beverage sales. All arrangements for alcoholic beverages must be made through the Peabody Auditorium theatre manager. No outside food and beverage are permitted in the theatre. Special exceptions can be made upon request. Onsite Concessions will be available unless otherwise noted in advance. By regulation of the State of Florida, Division of Alcohol Beverage Control Board, no alcohol of any type may be brought upon the premises to be used, consumed, sold, promoted, or served therein except by the licensed liquor permit holder.


  1. CANCELLATION: Cancellation of any show must be made within 30 days of the show date. Otherwise, no rental refund will be made. Initial deposits are non-refundable.


  1. FACILITY SURCHARGE: The seat surcharge shall apply to all usage of the Peabody Auditorium with any paid admission. This fee is in addition to the rental. Presently the fee is $2.00 per ticket.


  1. RESERVED SEATS: It is required that all events at the Peabody Auditorium be by reserved seating. Seating diagrams are available for your use.


  1. FEES: The following fees shall apply for most events at the Peabody Auditorium:
  • Uniform Police: $50.00/hr. per officer
  • Security Supervisor: $25.00/hr.
  • Private Security/T-Shirt Security: $20.00/hr. per officer
  • Fire/EMT Services: $50.00 per officer
  • Front of House:
    • Ticketed Events: $400.00
    • Non-Ticketed Events: $17.00/hr.
  • Box Office Fees: See #5 Above
  • House Manager:
    • Ticketed Events: $400.00
    • Non-ticketed Events: $15.00/hr.
  • Custodian: $110.00 Flat Fee Per Day
  • Clean Up Fee:
    • Ticketed Events: $575.00
    • Non-Ticketed Events: $25.00/hr
  • Banquet Room Setup: $200.00
  • Concert Grand Piano: See #11 Above
  • Super Trouper Follow Spot (Not including operator): $75.00/ea.
  • Phone Lines (where available): $50.00/ea.
  • Orchestra Shell: $300.00 per event
  • Cloth Table Skirts: $15.00
  • Pipe & Drape: $3.00 per foot
  • Tables: $10.00/ea.
  • Chairs: $5.00/ea.
  • Electric hookup/disconnect: $150.00
  • Dumpster Fee: $500.00
  • Internet Access: See Theatre Manager
  • Stagehand Fees: See Conditions/Working Wage Agreement
  • Rental of Theatre: See Rental Schedule
  • Rental of Rose Room & Patio: $500.00 per room; with auditorium rental $200 per room.